Website Ranking in Country Specific Search Engines

To find a suitable location is important in the world of Search Engine Optimization ( SEO India ).  It is quite obvious that Search Engines strive to provide the improved quality results based on the searching of the user and have also return results in relation to the geographical location of the user based on both the Search Engine they use for searching and which country they are searching from. These are the quality results that drive people to prefer one search engine over another. Thus, the objective of search engine is to get the user as close to home as possible in the area of their search results.

As the owner of a particular website, however, this can present issues mainly when you are about to target more than one geographic location. How can you get your UK based website into search results in the US or Australia? The answer is quite obvious but there is an obligation to ensure that Search Engine principles are not violated in the procedure.

Search Engines are processed with comprehensive information that tells them that a Top Level Domain (TLD) belongs to a particular Country, e.g.  .co. in refers to India, .com.au refers to Australia etc. Also, search engines can identify what country the website is hosted in by checking the IP address of the website. The search engines then utilize their techniques and algorithms in order to determine the source of the content and from where the back links are coming from, in fact, the geographical location of the site.

  

As one of the important aspects of website ranking you need to create an exclusive content website emphasizing on your target keywords. In your approach to have multiple websites targeting different countries, you must be alert not to serve mirror sites as these can be barred by the Search Engines.  It needs a constant effort and research work to ensure that your sites are completely apart from one another and it highlights to the Country in question. If you dedicate such time and effort, you can easily achieve good Search Engine rankings.