Enjoy Consistent Rankings of Your Website in Google by Avoiding Black Hat SEO Techniques

Business owners are aware of the fact that search engine optimization is an integral part of internet marketing and all business whether big or small requires increasing the visibility of the online website. There are various SEO India companies who implement the latest SEO technologies to please the search engines so that a higher ranking in the SERP can be obtained. More traffic to your site means more profits. It is due to this benefit that business owners are interested in hiring professional SEO India experts, who can help you to attain your business goals.

SEO firms usually follow some strict guidelines and techniques that enable a site to attain a higher ranking. But there are often SEO company India who guarantee a top 10 ranking to their clients and to achieve this adopt black hat techniques that are strictly banned by the search engines. You may be wondering as to what are these black hat techniques? Black hat techniques also known as spam indexing, they are attempts that influence the search engine page results and misguides the visitors to view a particular page that has followed certain unfair means to obtain a higher ranking. Major search engines like Google, Yahoo and Bing penalize a site, once it is found of using black hat techniques. Getting penalized actually removes the site from the index, resulting to a drop in the rankings of the site.

Some common black hat techniques used by SEO professionals

Over stuffing of keywords: Stuffing the keyword in a web page can be done in various ways. One can stuff the title tags and the Meta tags with the targeted keywords. This indicates the search engines to know what the page is really about. Stuffing keywords often help the search engines to find the site easily.

Hidden text: These texts are written by using the font color that is the same as the background of the page. Hidden texts are used to load the chosen keywords and phrases into the webpage so that the rankings are increased in the search engines.

Doorway pages: These are basically pages containing content that are simply useless and meaningless. Doorway pages are usually created by using certain specific software where the selected keywords are repeatedly used in the content.

Linking farms: Search engines do not like the use of artificial linking and if webmasters try to link the site to other spam sites, then your site may get penalized.