Keep Search Engines Getting Better with Code, Design and Content

To launch your online business, it is important to have a website where you can display your products and services. When you finally have your website, you would think that visitors would start rolling in easily. However, getting visitors to your site is something not very easy and couldn’t happen overnight. In order to achieve decent search engine ranking, you would constantly require working at improving higher rankings. This could be achieved through Search Engine Optimization (SEO) with the help of SEO India.

While the Wild West SEO days are not completely eradicated, yet good search engine optimization is more about engaging content and less about scam. In fact, over the years, worthy site optimizers have started avoiding technical tricks like using CSS image substitution, or scheming the flow of Page Rank by screening links from them. 

 

If you are reluctant to burn your website or jeopardize your career, you need to follow some simple but very important tips which would not just provide better page rankings but also prevent your site from getting banned or dropped from the index.

Keep the Code Simple- Many websites are coded in a messy way with unnecessary bits of code all over the place which in turn thwarts search engines ability to index pages. Clean and simple code allows them to access your content more quickly and index it in a better way. Everything from spider access to browser compatibility can go wrong if there are extra codes on a page.

Simple Website Design- Keep your website design simple. In fact, use of flashy images, graphics and special effects should be completely avoided. Such things hinder or at times even block the search engine from finding and indexing your sites content. Moreover, it is advisable to use external elements like (stylesheets and javascript) in order to achieve better rankings.

Engaging and Informative Content- You need to ensure that your web pages contain substantial content of at least 250-300 words per page. Search Engines evaluate the relevance of your web page content and like sites which keep updating their content regularly. So, you need to find out ways to keep your content fresh. Besides this, proper representation of the keywords, proper keyword density should be maintained. 

 

To achieve top rankings, it is important to keep it simple and natural and just be rational. It can take long time for your efforts to pay off, but the results achieved will be worth all your efforts.